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While buying things online, many of us rely on customer reviews to understand the utility and performance of a product. But, many sellers are buying fake reviews to influence purchasing patterns. amazon, jeff bezos, e-commerce (Reuters) While buying things online, many of us rely on customer reviews to understand the utility and performance of a product. However, certain sellers on e-commerce platforms such as Amazon buy fake reviews for around Rs 1,200 each (15 euro), the Daily Mail reported. "The glowing appraisals are sold for 13 euros a time by rogue marketing firms," the report said, adding that these companies charge 15 euros for a review but charge less when bought in a package. The reviews can also be tailor-made as per the platform's choice and the comments can be changed at the behest of e-commerce platform, an employee of a German review company called AMZTigers told Daily Mail. How do fake reviews work? Review companies deploy an army of testers who then post four- and five-star reviews on e-tailer platforms. These testers have to buy the product to get 'Verified Buyer' tab on their accounts and the review companies reimburse them for the cost of the product and also pay small fees in return of a review. 'We help you get verified reviews from real people. Our more than 60,000 product testers throughout Europe specialise in writing reviews quickly and reliably," the website of AMZTigers says. The review company also says that five-star ratings are sparsely used as it attracts suspicion. For 500 five star reviews, AMZTigers charges Rs 3,94,620 or 5,000 euros. arizona sports bettingcollege sports betting